CIO Executive Edge: IT needs to create POP Tech by being more like POP art.
The Grand Pacific Le Daiba is hosting this years Gartner Symposium and ITXpo. Its a great hotel and location. The hotel is also featuring the art of Mr. Brainwash. That is the moniker of Los...
View ArticleInside Wisconsin: State marketing campaign gives Wisconsin business a brand...
Its safe to say Wisconsin has a mixed record when it comes to slogans and brands. Remember Live like you mean it? That slogan only lived only about seven months in 2009 after it was introduced by...
View ArticleCIO Executive Edge: Media and Image are two words that highlight changes...
When I was young you watched television, listened to the radio or read a news paper. Companies identified themselves with the technology of transmission. Television stations, radio stations and...
View ArticleBusiness Model Innovation: Four practices for creating an authentic brand
As an experiment, I followed the worlds twitters during the first Obama-Romney presidential debate. Amidst the flurry of messages passing by my eyes, I finally understood in my gut and not just my...
View ArticleBusiness Model Innovation: As CMOs become immersed in technology, beware of...
If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition that your business would have to deal with, think again. We are in the middle of yet...
View ArticleBusiness Model Innovation: Demographics, GOP and business model strategy
Demographics dont lie. They are one of the few external trends shaping organizational outcomes around which there is little if any controversy. The baby boom is aging. The voting electorate is getting...
View ArticleBusiness Model Innovation: The Wall Street Journal needs a remodel
All I wanted to do was change my Wall Street Journal digital Monday to Friday subscription back to a daily print subscription. Why? Because I found I was not reading enough of the business news as I...
View ArticleInside Wisconsin: Why many major companies fail to innovate and how some...
Somewhere along the evolutionary path from startups to mature businesses, many companies stop innovating. Thats often unavoidable. Discovery and delivery can be incompatible concepts. As Maxwell...
View ArticleBusiness Model Innovation: John Deere Branding and business models at their...
The most powerful brands offer more than a unique, hard-to-copy and relevant value promise embracing both tangible and emotional benefits. They are also about more than the brands personality,...
View ArticleBusiness Model Innovation: Smarter marketing requires more than personalized...
I feel overwhelmed by the volume of digital messages coming at me from all corners of my life. And I am not alone. My 2013 prediction is that value is about to rapidly migrate once again in technology...
View ArticleBusiness Model Innovation: The high price of profits from many business models
As a budding economist, I was initially awed by the market mechanism: the invisible hand that encourages innovation and leads companies to efficiency levels that grow our nations wealth. Observing...
View ArticleSocial Meteor: Social Media provides the worst customer service
Many companies leverage social media to provide great customer service. Meanwhile, social media companies shine as a beacon of poor customer service. In a recent roundup of the 15 worst companies in...
View ArticleBusiness Model Innovation: Alignment builds a winning brand and business...
Brand trust is harder to earn in todays economy? The pressure to cut costs makes delivering day after day on promised benefits more challenging. Social media creates messages that listeners deem more...
View ArticleFour tips for managing the CIO-CMO relationship
As marketing declares its independence from IT, CFOs need to make sure the organizations technology foundation is strong and secure, and that everyone plays nicely. Otherwise, it will cost your...
View ArticleSocial Meteor: 2013′s Top 5 LinkedIn Social Media tools
When you search for social media on LinkedIn, more than 4 million people show up. I wouldnt consider those appearing at the top of the list to be social media experts but I do consider them to be...
View ArticleInnovation Zone: Branding without Bragging: An Example of a Life Well-Lived
lost a very dear friend this week, and the industry lost a wonderfully articulate thought leader and spokesperson for knowledge management, and the critical importance of the human side of technology....
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